CUSTOM OPTIMIZATION
To ensure the voice of the consumer is considered throughout custom user journeys. Our UX team leverage a combination of available quantitative data sources and qualitative user tests to inform enhancements of the Customization experience on converse.com.
We map out 6 research sprints to explore users' journey: Custom Hub page, PLP, PDP, Builder, Navigation, Way-finding. For each sprint, we work with data analysts and key stakeholders to research, brainstorm, design, and test. Our research efforts is broken into 2 phase: Quick wins (ready to implement) and Future States (roll out on UX roadmap).
I'm the lead UX Designer within this project. Key responsibilities including:
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Work with Data analyst, key stakeholders to understand user pain points, conduct A/B test, make data-informed decision.
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Conduct UX research to explore users' behavior, pain points, and validate assumptions.
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Create pixel-perfect designs to support A/B testing, and production implementation.
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Collaborate with cross-functional team to brainstorm ideas, present designs, gather feedbacks., and launch features.
Notable Projects:
Lead UX Designer in BEST Squad Team, dedicated to enhance PLP and PDP experience:
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Introduced Interactive Product Wall Header on PLP to surface Converse main collections which drives more traffic and conversions.
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Designed and implemented low inventory message on PDP, boost 20% of conversion rate.
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Improved Ratings & Review experience, streamlined users' experience of writing more qualified user reviews, resulted in gaining more qualified reviews from buyers.
Lead UX Designers in Customer Squad Team, dedicated to improve customer service digital experience:
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Worked with external agency to improve order tracking experience.
Redesigned Western-European Converse.com:
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Checkout experience redesign.
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Created UX guideline (data-informed) for Western-European team.
Although I’m not able to explicitly show the work that I have completed, I’d be happy to discuss any of the projects I’ve worked on.
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2017.8
CHI2018
CHI2018
